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posted Nov 6, 2014, 7:10 AM by Jeff Grable   [ updated Nov 6, 2014, 2:08 PM ]
Jian Ghomeshi is so hot in search engine optimization right now.
Local unknown comic Jeff Grable decided to hitch his wagon to the Jian Ghomeshi affair, after seeing that associating oneself with the former CBC radio host and writing self-serving, self-aggrandizing diary entries in online media is all the rage amongst non-celebrities in the independent arts scene.
"Its a fantastic way to back-door the notion that your theatre-emptying one man show, book-pulping novella, or atonal screech band is at the same level of public regard as an internationally successful CBC radio host" said media consultant Steve Henry, who is made up and works for Ideafantasy, a PR firm that is also made up.

"Jian Ghomeshi, both his face in social media feeds, and his name in search engine queries, should drive traffic upwards to a given author's overwrought-plea-slash-forced-anecdote and introduce people to the concept that this nobody self-appointed member of the 'intelligentsia' is someone to take seriously, like Jian."

When asked if the association was a risky one, given the nature of the allegations, Henry said, "Hey - this is a strategy for bottom of the barrel nobodies; we wouldn't advise Colm Feore or Gord Downie to attempt this, but for a nobody comedy hack like Jeff Grable, the extra attention is worth the muck that might stick."

"Besides," added Henry, "hope floats in a bucket of scum."

Jeff Grable appears at Russell Roy's Cheap Laughs at PJ O'Brien's -- Monday, November 10th at 9:30pm.  Details on the gigs page.

"Hey - don't put my name on that page!" said Russell.