"The way I see it, if anyone needed vaccines it would be me, a guy who sleeps in dirt many nights and is frequently attacked by raccoons", William said to a man awaiting a streetcar nervously trying to not engage Jake too much with eye contact.  "Yet here I am, 40 years old, and I've never had Danish Measles, Bumps, or Rhubarb."

    "There you have it" said Deborah Stevens, merchandiser at the downtown Toronto Sears department store, "250 years of vaccine pseudoscience turned on its head.  I salute the words of people like Jake Williams who risk their professional reputation to opine on the vaccine debate."

    When pressed to explain her views, Stevens, who has no scientific background, education, or interests, said "there is no evidence for the efficacy of vaccines.  None.  If you go on the internet you will find countless websites that can explain this to you."

    Todd Barron, a respected social media guru who passes for an expert in articles like this, has been following the debate on fact sources such as Twitter, Facebook and some website called Google Plus" -- a collection of random articles inside of boxes-- expressed his concerns; "I've seen a lot of the websites that anti-vaxx people cite and it just seems like since anyone can start a website for no money, that that really isn't a sufficient level of rigor on which to base our opinions on.  I mean there are some bad bad things on the internet.  Likewise, the science of vaccine research is wholly inaccessible and written by people who understand the lexicon of vaccines, and the statistical analysis of infections and efficacy.  We are left with overly lengthy Guardian articles and Wikipedia entries.  And that's something the connected world has neither the patience nor need to consider.  As a web society, we turn instead to mainstream or, in some cases, Z-list celebrities for a processed, digested, and crucially -- uncritical -- view of the events."

    In recent weeks noted model Jenny McCarthy has gone public with a level of earnestness that has shocked many and left the scientific community at a loss for words.

    Similarly, Nobel-laureate and comedic actor and Terra Nova High School graduate Rob Schneider was on the attack over California legislation that would try to inform mothers of the "real" and "scientifically established" "facts" behind vaccines to balance potentially unrepresentative data they might be exposed to in the media.  Todd Barron had this assessment: "[the] video of Rob Schneider's remarks was super popular among the demographic group 'people who have utterly made up their mind against vaccines, ages 21-45', and --surprisingly-- among 'rational people pulling out their fu**ing hair over stupid Facebook posts, ages 21-65'."

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